A Turkish shampoo commercial featuring an enraged Adolf Hitler is a “huge insult to human rights” and should be withdrawn, leaders of the country’s Jewish community said on Monday.
The 13-second television spot for Biomen shampoo shows black-and-white archival footage of the Nazi leader at a political rally. Dubbed in Turkish, he shouts that men should not use women’s shampoo.
The rabbinate contacted Istanbul-based Biota Laboratories - which makes Biomen - to ask them to pull the ad but the company has so far declined to scrap it, saying the commercial’s message was humorous, Jewish community leader Silvyo Ovadya told Reuters.
No one from Biota was immediately available to comment about the ad or the rabbinate’s complaint.
See the commercial here.
I don’t know whether to laugh or cry. And what kind of marketing strategy is it to use Hitler though? Like from a business perspective that doesn’t make sense, unless you’re catering to an antisemitic demographic, and I hope that isn’t really the case even though Turkish-Israeli relations have been strained as of late.